What gets you all excited about your favourite sport?… the thrill of the chase in horse racing or maybe the atmosphere and tension of a ball game, maybe your favourite player?… Well if you were to capture some of these scenes how would you do it best? For some digital photography tips, let’s take a look at a few ideas right now to capture that realism…Get FamiliarIt’s worth getting familiar with the sport before you start shooting, for example, how points are scored, what causes penalties etc, as this will give you an advantage over others… you will learn to expect where the best action is likely to be, and you can then capture those glorious moments.Another great tip, as well as aiming to catch the action, capture the ‘emotion’ too. Be ready to shoot players’ faces on triumph of a goal, or any other emotive action in the game and you will bring your photos alive!Be PreparedCold and bad weather conditions can quickly rob the life of your digital camera’s battery, so it’s important to always carry an extra charged battery especially for outdoor sports.Action TechniquesStop Action… you’ll very quickly be able to shoot an action shot and ‘freeze’ your subject practically in mid air. Imagine the wheels of a drag car on a dirt road, bouncing off the many bumps… for those few seconds while the car is in mid air, snap away to capture the action.Lighting is not too much of an issue if you’re outside on a sunny or partially sunny day say at a car race, dog track, or horse race etc, but you’ll maybe need to make adjustments if you’re inside a gymnasium shooting a basketball game, for example. If the lighting is bright, then you’ll probably be okay, but depending on the type of lighting, you may need to activate your fill flash if you shoot players in action and you find your photo colorizations shifting to ‘yellow’.Also bear in mind the distance, as your flash will not carry too far… it might be worth sitting near the basket hoop to catch the action!Blurred Action… a couple of ideas behind blurred action is, firstly… if you look back at your photos you have taken using Stop Action, you may find one or two shots that did not freeze the action, which means your camera did not catch the action at the right moment… so you end up with an interestingly blurry effect to your subject.Secondly, if you’re shooting a ball game, for example, you may get blurring if your player moves just as you click your shutter. If you did not intend for this to happen, you might be pleasantly surprised with the effect!Panned Action… the most difficult to accomplish, but probably the most effective shooting technique, once mastered. The advantage using your digital camera is that you can delete unwanted frames and start again, so here’s how panning basically works…Using your digital camera in automatic mode press the shutter half way down to focus on your subject, moving your camera sideways following the action, then pressing the shutter fully while still moving your camera. The effect created is the front of your subject should remain in fairly strong focus, while the back of your subject should start to blur, and as it blurs a long trail should appear, giving a feeling of movement like no other effect could possibly achieve.ExperimentBy knowing what your digital camera can do, experiment with different methods to get the best shots. You could try shooting in continuous mode, then try panning the camera along with your subject, whilst he/she or it is in motion.I hope these digital photography tips are helpful. If you can get to grips with panning, as I have described above, you’re on a winner!
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Trust – A Manager’s Most Important Characteristic
In both management and leadership, management skills combined with trust are at the core of what the team must feel and experience in order to function as a high-productivity unit. In today’s difficult economic times, the “trust factor” is a powerful ingredient to face the challenges.There are any number of things a manager does, or can do, to build trust with the members of their team. However, building trust does not lend itself to some technique or contrived behavior that is not an honest part of the managers character. Many times, a manager may be acting or relating in a way that does not help to build trust and may not be a natural way the manager behaves. These unintended trust-busters can be recognized and over-come.Perhaps one of the best ways for managers and leaders to become acutely aware of how Trust with employees manifests itself is to see how other people perceive it. When trust exists for someone under the leadership of a manager, you will hear them articulate it in some of the following ways.So, what does “Trust in a Manager” look and feel like from the perspective of an employee?When I interact with my manager, I feel he/she is being themselves and authentic.
Although I understand that the my manager has to make decisions and do what’s right for the business, I always feel my manager has my best interests at heart.
When business challenges and problems occur, and things are very uncertain, I have faith in my manager anyway because of past experience.
I trust my manager because he/she is forthright and does not have a hidden agenda. Openness is the key.
My manager is always very consistent and “walks the talk.”These “trust-thoughts” can help all of us as managers to take a look in the mirror and see if our management and leadership behaviors would encourage this employee thinking. It is all about the quality of our relationship with each employee, and with the team as a whole. There must be a fundamental honesty and sincerity about a managers efforts to build a solid working relationship with each person. The purpose behind a managers effort to build this relationship is to “make everyone know they count and matter” both to the manager and to the organization.An employees feeling of Trust in their manager is also a function of time and experience. What has been the history of the employee’s relationship with a manager? Sometimes a past occurrence is still preventing the development of trust. Managers, who senses that an employee who has been with the manager is not showing trust, may need to have an open and purposeful conversation. the manager can start with a general question about “how they employee feels about the team and about his or her relationship with the manager.” This will take some effort and probing but the manager may be able to draw out the issue. Once on the table, the manager and employee can discuss things candidly and build the framework to move forward into a trusting relationship.The point here is that Trust counts. Where trust exists, there is much less “noise” in the working relationships and execution of work assignments and tasks.
7 Reasons Behind Growing Importance of Content Marketing in 2017
Following are the 7 reasons behind growing importance of content marketing in 2017:1.) It aids marketers make more money, generate more sales & pull in unexpected customers
• This one sentence sums it up for me as if a marketing strategy does not help you make profit; Small businesses depend on large sales, and content Marketing.2.) It helps you build valuable relationships and it is cheaper than other forms of marketing
• It helps marketers create valuable relationships with their audiences and make sales.
• It can help build deals and relationship to boost sales by meeting prospects wherever they are at in the purchasing process and cajoling them forward by giving the knowledge they need to make their next stride. If you do this in a right way, you can convert them to walk them down on your path and increase ROI.3.) It enhances your Brand Image and helps you make a Personal Connection
• Businesses of various kinds can enhance their brand image by creating different types of brandings and sharing quality content. Subsequently, building up a content marketing plan can be a power-full game changer for your business’ online growth.
• It is very powerful in establishing a personal relationship with users. Content that has your own personal touch helps you have chance to increase followers in the marketplace. By exposure of high-quality content consistently, you can develop the trust of your audience that will help you establish your name as a brand and nowadays people only like brands. It will help you to enhance your Digital Marketing Company brand image as well.4.) It enhances Customer Engagement & helps you beat your Competitors
• Content marketing lets marketers see execution through live on Facebook platform it will increase more traffic on your page and chance to make better relationship with users. This is the very personalized tool nowadays to make content effective. It is so, because your audiences love it; it is low cost-effective; it engages your customers, produces more popularity and helps you beat your competitors in a sustainable way.
• Value of content marketing is as if you have two platforms with similar Performa will prefer engaging with the one that includes content in their online marketing strategy like Facebook, LinkedIn and Google+. This sustainable effort will makes your company unique, which helps you enjoy superiority in your industry in more powerful manner.5.) Content marketing can work with any Industry, can let Non-Profits make Profits & can Attract People with Real Interest in Your Brand
• The power of content marketing in 2017 is people will follow anything that they don’t know and it will be knowledgeable. It will be time consuming people will connect through the world with the help of content and internet.
• It is very important that you build strong relationship and well-targeted and customized content marketing strategy with the help of digital marketing company.6.) It is very powerful in Improving your Customer Experience & growing Long-term Audiences
• Importance of Content Marketing includes in its ability of improving customer experiences and ensuring long-term facilities of audiences. Great content material gives brands something highlighted to talk about with their clients beyond complaints and difficulties, compliments, or inquiries. Each interaction you have with a prospect or customer can give you knowledge and increase the inquiries/issues they have.
• Through content marketing, you can answer those questions clearly and early in the process that helps you reduce the amount of complaints and confusions. Each part of content offers a great opportunity to hook new personalities and grow your fan base. As such gathering of audiences grows; you will have a much greater base of individuals willing to share your content that is the huge advantage of digital content marketing.
• Rather than beginning without any preparation as in traditional marketing, you can establish on your own success through content marketing with the way you want to. You can use follow up strategies with the help of digital marketing or email nurturing and social media marketing that help you enjoy steady gains in your users.7.) It can help marketers increase Email Response Rates & encourage Virality
• Content Marketing company importance includes its ability to increase email response rates and encourage Virality of internet population marketing campaigns. The email trafficking will increase rates it can be effectively increased by keeping professional communication intact through efficient content marketing by understanding site’s audience and channelizing custom-fit campaigns.
• All the interactions that you have with a prospect or customer through Facebook, LinkedIn and Google. Whether in person, in phone call, in email, or through other traditional marketing methods, you have to be focused on giving value and truthful substance.
• For effective It, you need to create something that is highly interesting and entertaining like an interesting post on Facebook, Twitter and Google. Then you are ready to see special kind of Virality for your brand that no other marketing channel can provide.