There are 2 main web video formats that you will want to deal with when putting up video on the internet. One of the first web video formats is SWF. SWF (pronounced “swiff”) is a flash video format that is very popular on the internet. Whenever you see videos online that are in flash video, more than likely it is an SWF video.
One of the other web video formats is FLV. FLV is the format that YouTube uses to stream its videos on their website. FLV is just very easy to work with and like SWF, it is flash video. Plus, FLV videos are extremely small in size and retains a lot of the original video’s quality.
In the past the only options you had to place a clip up on the net was with AVI, WMV, and MPEG formats. You had to wait until the entire clip downloaded in order to view it. There was no streaming video that you could use to view a clip as it loaded while it was playing. Plus, these traditional formats are huge in size, and makes downloading videos a hassle.
If you’re planning on uploading video onto the web, you will want to stick with the SWF and FLV web video formats. Now that you know what web formats you should use to upload your clips in, let’s discuss some of the reasons and benefits that using flash offers you. Knowing some of the reasons will help you in your efforts to market your products and services. Here’s benefit number 1.
Sites like YouTube, Metacafe, and Google Video all use flash to deliver their content. Users have gotten used to watching videos in flash format as YouTube has trained most consumers to get used to viewing this type of video. The bottom line is that users prefer an easy to use format of watching videos, and flash video offers that to users. Here’s another benefit.
2) Downloads fast
There’s no more waiting for an entire download to finish with flash video. With flash, you can watch the clip as it loads. This offers immediate gratification to the user and this is exactly what they are looking for. Here’s another benefit of these formats.
3) Audio quality is preserved
The audio quality on flash video is still left intact and the audio file is still left in pretty good shape. Whenever I convert my videos to flash, the quality is still maintained and the video is still pretty good.
These are all just a few of the qualities that flash video offers over traditional formats. The 2 formats (SWF and FLV) totally outdo older traditional formats by a long shot. If you’re looking to add video to your website, then I think that you should stick with solely using flash video.
This concludes my opinions about the popular formats and the ones that you should use. Hopefully you will use my suggestions to pick flash video over traditional formats so that you can manage your content better.
Good luck with using the popular web video formats to deliver your content over the web.